Their super power is making average games stand out with unrivaled performance marketing.īandai’s Dokkan Battle keeps reaching new heights with unrivaled events. But as we all know with Playrix, their super power is not making the most outstanding games. The question is, are these differentiation enough to capture market space? To be frank, no. The game also features some nice little tweaks to the gameplay that differentiate it from its rivals. The interface, and the art style in general look very ‘Supercelly’. Playrix released Puzzle Breakers into soft-launch in late 2019. But as the E&P’s revenues kept climbing, bigger and bigger publishers took notice - among them, the Goliath of puzzle games, Playrix.
While there have been numerous clones and follow up titles trying to get a piece of the ever growing puzzle RPG pie, none of them has had any meaningful success. It’s one of the biggest underdog stories on mobile as (once more) a small experienced game team from Helsinki took over the top grossing ranks and closed the door from follow up titles. From Terminal Studio to Playrix Entertainment on gamesindustry.The mobile hit Empires and Puzzles (E&P) by Small Giant Games (acquired by Zynga) has made over $600M in net-revenues while racking up around 60 million installs.
During high school, brothers Igor and Dmitri Bukhman started selling shareware programs on the internet in their hometown, Vologda, Russia.
Founded in 2004 as Terminal Studio (See Trivia), the company first started as a casual game company specialized in casual downloadable PC games. Playrix or Playrix Entertainment is a Russian game development and publishing company.